The "Rouge Baiser" was created in 1927 by a French chemist named Paul Baudecroux. It was the first "indelible" or "kiss-proof" lipstick. In fact, it "dyed" lips so much that it was pulled from the market because it was so hard to remove.
There are multiple finishes, and the three that I have are all different.
Rouge Scintilliant Ultra Comfort LipstickL'Authentique Ultra Long Lasting Lipstick
Besides being the first long-lasting lipstick, it also has the distinction of having an iconic ad to sell it. French artist Rene Gruau used his style of "a few ink lines and blocks of color, often red and black" to create the image of a blindfolded woman with red lips. This image became synonymous with "Le Rouge Baiser". Rene worked on many couture ad campaigns, including Pierre Balmain, Jacques Fath, Balenciaga, Givenchy and Rochas & created the image for "Miss Dior" by Dior. He also created the recognizable posters for the "Moulin Rouge"
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